Search engine optimization is a technique to increase your website rankings on various search engines such as Google, Yahoo etc. organically to increase web foot falls on your website. You need a professional company, which can design a strategy for your website based on what you do. You can make simple mistakes of optimizing your website for keywords which have very low competition & are not searched more. You can achieve good rank on those, but without much traffic, they will only serve as medals good for nothing. You can target for very high competition keywords with high amount of searches, but you may not achieve any rank, once gain leading to no traffic. We work with a told fold strategy with a short term & long term plan.
We at DriveMyEmail.com provide both the services & use ethical white hat SEO techniques to take the rank of your site high to ensure search engines do not blacklist your site
Our SEO Process:
Taking the rank of your website to a higher level requires constant tuning, tweaking of various internal & external factors to your site for months to ensure that your website propels to a specific ranking & once you get there you need to maintain it.
Note: It is very important that we optimize your site while building it so that extra efforts/time is not spent to make things right later.
Here are the steps that we typically follow:
Step 1: Identify what you aspirations are & what exactly you want to achieve.
Step 2: Identify what your business sells & come up with a set of keywords, which describe your business correctly
Step 3: Create a rankings report for your current site before your work is started to create a base line.
Step 4: Identify your competition & their rankings
Step 5: Keyword Research/analysis
We do research on your requested keywords to ensure they are popular keywords & if not we find out what keywords are used by web surfers to search for a business like you. If you choose the wrong keywords, all your efforts will be in vain! For example, if your site appears at the top of the search results for a keyword that few people actually search for, then what good is that top ranking?
In this analysis we find the number of times a keyword has been searched on various search engines with the number of Web pages competing for that key phrase to pinpoint exactly which keywords are most effective for your campaign. The more popular the keywords are, and the less competition they have, the better chance you have of getting to the top.
Step 5: Complete website analysis – In this step we analyze your site for any issues, such as URL naming, content richness, Meta tags etc to ensure there is nothing in your site which can hinder SEO progress. We create an audit report after this step.
Step 6: Website Search Engine Optimization
This step involves the actual efforts to optimize your site to ensure it gets best page rank, has rightly organized rich content etc. to ensure your site starts getting noticed by search engines & starts propelling to top positions. This involves following minimal activities:
- Composition/Revision/Modification of content(Content Optimization)
- Re-naming of URL
- Re-naming of links
- Site Map
- Meta Tags Composition & Upload
- Alt Tags Composition & Upload
- Manual Submissions to top Search Engines: Google, Yahoo!, AltaVista, Ask Jeeves, Teoma, Infoseek (Go.com), Fast, Lycos, MSN, Open Directory Project, AOL, Hotbot, Excite, WebCrawler, Amazon, CNN, About.Com
- Link Creation
- Article submission
- Directory submission